Marketing support
Turn the priorities into work that gets done.
You may know what needs improving but lack the time to do it. Or you may need someone to help judge the priorities as well as deliver the work.
I offer defined projects and ongoing marketing support, with a clear scope built around your business, its customers and what you're trying to achieve.
Start with how the business sells
For a manufacturer, supplier or ecommerce business, the right activity depends on more than the channel. Margins, product priorities, distributors, repeat orders and the route from enquiry to sale all influence the plan.
My experience in those businesses helps connect the marketing decisions to their commercial context. Suitable businesses outside those sectors are welcome too.
Support can include
Strategy and priorities.
Work out where attention and budget are most useful, with the reasoning explained.
Email marketing.
Plan and improve email activity around the customers you want to reach and the next action you want them to take.
SEO and website content.
Improve how the site addresses relevant searches and answers customers' questions.
Paid search.
Work on the agreed campaigns, landing pages and measurement, with attention to the products or enquiries that matter commercially.
Website improvement.
Develop agreed changes to content, navigation and enquiry or shopping journeys.
Analytics and reporting.
Interpret the available evidence and use it to decide what to keep, change or investigate.
Need tracking set up or repaired first?
Agree the work and how to judge it
A project has a defined outcome and scope. Ongoing support combines analytics, strategy and account management with the channel work we agree you need.
The proposal sets out the work, fees, timing and reporting. Advertising spend and software costs are separate. Regular reviews should help you understand what happened and what to do next.
A defined need can start directly
If you know what you want help with, tell me. If the priorities are unclear, the £975 marketing review can provide a starting point before committing to implementation.
Tell me where you need help
Describe the business, the activity already running and what you need someone to take responsibility for. I'll reply to discuss scope and availability.
What happens next
Prefer email? hello@arlieo.co.uk