Analytics and Data
Checked first, always. GA4, conversion tracking, tags and attribution. Unreliable data poisons every decision after it.
A manual review across analytics, SEO, paid channels and website UX. It tells you what is broken, what is wasted, and what to fix first.
Anyone can run a tool that spits out a report. This is not that. It is a manual review of the four areas that decide your digital performance, looked at together as one commercial system. Most people who come to Arlieo already sense something is off. Ad spend they cannot quite trust. Traffic that turns into weak enquiries. Good rankings, but a product page that leaks. The audit shows what is wrong and what to fix first.
Each area on its own, then all four together. Performance problems rarely sit in one channel.
Checked first, always. GA4, conversion tracking, tags and attribution. Unreliable data poisons every decision after it.
Technical health, structure, keywords and content, judged against what buyers actually search.
Google, Meta, LinkedIn and Microsoft Ads. Structure, targeting, landing pages and spend. Waste gets named.
Structure, product discovery, enquiry paths, forms and mobile. Where do buyers leave, and why.
A fit if you are spending on digital without trusting the results, want an independent view before investing more, have had agencies and want to know what is really working, run eCommerce with range or conversion issues, or need digital to feed a sales team. Not a fit if you want a freebie, an automated one pager, or a quick win package, or if you will not share access to your data.
The process starts with a conversation, not a payment. Arlieo will get in touch after you enquire to discuss whether the audit is the right fit. The fee is confirmed and agreed before any work begins. Payment terms are confirmed at that stage.
To complete a thorough review, Arlieo typically needs read-level access to your Google Analytics 4 property, Google Ads account, Meta Business Manager and Google Tag Manager container. Access to other active paid channels is confirmed on a case-by-case basis during the initial conversation.
Once access is confirmed and work is underway, the review and written output is typically delivered within five to ten working days, depending on the complexity of your account setup. A realistic timeline is agreed before work begins.
Both. The output includes a clear list of findings and a prioritised set of recommendations with commercial rationale. The debrief conversation gives you the opportunity to ask questions and discuss realistic next steps. You leave with a clear view of what to fix, in what order and why.
No. The audit is a standalone piece of work. Some clients choose to engage Arlieo for ongoing strategy or implementation support after the audit. Others take the recommendations and act on them independently. Either outcome is fine.
Yes. An independent review can be a useful sense-check on current performance, particularly if you are not getting clear reporting or want a second view before renewing your agency relationship. Arlieo is direct about what it finds.
Tell Arlieo about your business and what you want to understand. Handy to include: your website, whether you are eCommerce or lead gen, the paid channels running, and any tracking worries.