// B2B Lead Generation
B2B Lead Generation Built for Long-Cycle Industrial Buying.
Multi-channel performance marketing and pipeline-connected reporting for machinery dealers, equipment distributors, and industrial services.
// The Problem With B2B Lead Gen
YOUR BUYERS TAKE TWELVE MONTHS TO DECIDE. MOST AGENCIES REPORT ON LAST WEEK.
Industrial and agricultural B2B purchasing is not a short-cycle transaction. A machinery dealer selling capital equipment at £50,000–£500,000 is dealing with buyers who research for months, involve multiple stakeholders, and make contact only when they are close to a decision. A standard lead generation approach — optimise for cost-per-lead, push volume, report on enquiry count — completely misses how this actually works.
The result is a pipeline full of tyre-kickers, a marketing budget that's difficult to justify, and no clear picture of which activity is actually producing commercial value.
We build lead generation around your sales cycle, not the other way around.
// What We Manage
THE FULL PIPELINE. VISIBILITY TO CLOSE.
SEARCH & INTENT CAPTURE
Technical SEO built for the research phase of the industrial buying journey. Content that captures early-stage consideration queries — specification comparisons, manufacturer reviews, dealer area searches — and keeps buyers in your ecosystem through the 6–12 month window before they make contact. Google Ads campaigns structured around high-intent, low-volume B2B search terms with bid strategies that reflect deal value, not click cost.
Primary AcquisitionPIPELINE VISIBILITY
Every lead source tagged and passed through to your CRM with full attribution. HubSpot pipeline integration, deal stage tracking, and closed-loop reporting that tells you which channel produced won revenue — not just enquiries. If you don't have a CRM, we help you set one up correctly from the start.
Revenue AttributionLINKEDIN & ACCOUNT-BASED
LinkedIn campaigns targeted by job title, company size, and sector — built for multi-stakeholder industrial buying. Account-based approaches for dealer networks and distributor relationships where the target audience is small and highly specific.
B2B TargetingLANDING PAGES & CONVERSION
Campaign landing pages built and maintained in-house — no waiting for a separate dev agency. Copy written for the industrial buyer who is close to a decision and needs to qualify your business quickly. Forms integrated directly with HubSpot, lead scoring configured to surface the highest-value enquiries first.
In-Retainer Development// Why Most B2B Marketing Fails
THREE STRUCTURAL FAILURES.
Wrong metric as the primary objective
Optimising for cost-per-lead in a market where 80% of enquiries are not commercially viable leads is not a strategy — it's a way of producing a convincing-looking report. The objective is qualified pipeline value, and that requires working backward from your won deals to understand what the highest-value leads look like.
Attribution that breaks after the first click
A buyer who finds you via search in March, returns via a Google Ad in July, and enquires in September — most setups give all the credit to the last click. Your earlier investment is invisible and your budget allocation is wrong. We make sure the full picture is visible so you're making decisions based on what actually drives pipeline.
Marketing and sales operating as separate functions
If your marketing team cannot see what happens to a lead after it's submitted, and your sales team cannot see where it came from, you have no feedback loop. Connecting your pipeline closes this gap — every channel contribution is visible, and won deals inform what you do next.
// Sectors We Serve
BUILT FOR YOUR MARKET.
Capital equipment sales with 6–18 month buying cycles, multi-stakeholder decisions, and dealer territory dynamics.
Forward pipeline-driven procurement — buyers plan 3–6 months ahead and search before they make contact.
Service-based B2B with strong geographic targeting opportunity and seasonal capacity planning requirements.
Specification-led buyer qualification and service area targeting with multi-site business development.
Relationship and trust-led markets with strong opportunity for first-mover digital visibility in an underdigitised sector.
Complex product sales requiring education-first content strategy and a long consideration-to-conversion window.
// Start Here
READY TO BUILD A PIPELINE YOU CAN ACTUALLY TRACE TO WON DEALS?
The first step is a 60-minute commercial diagnostic. You leave with a specific assessment of where your marketing is losing commercial value and what the highest-impact changes are.
Established land-based & rural businesses · No obligation