Commercial Keyword Strategy
Built around buying intent, not search volume. The terms your actual buyers use, including makes, models and parts.
B2B SEO Strategy
SEO that brings in buyers, not just traffic.
Ranking for the wrong terms fills a report and an empty inbox. Arlieo builds B2B SEO around the searches that lead to real enquiries and real revenue.
The Problem with Most B2B SEO
Traffic up. Enquiries flat.
Plenty of B2B sites rank well and still generate nothing. The traffic is the wrong traffic. Blog posts pull in readers who will never buy. The pages that should convert, products, services, key categories, are thin or missing. Technical issues quietly cap everything.
In technical and industrial markets, buyers search in specific ways. Makes, models, part numbers, application terms, problem phrases. Generic SEO misses all of it.
Arlieo starts from commercial intent. Which searches signal a buyer, not a browser? Then the technical foundations, structure and content are built to win those.
What it covers.
Six things that make SEO commercially useful.
Technical Health
Indexing, speed, structure and crawlability. If the foundations are broken, content cannot rank. Checked first.
Site and Category Structure
How pages are organised decides what ranks and what converts. Logical structure that matches how buyers search.
Content That Converts
Product, category and service pages that answer a technical buyer, not blog filler that never sells.
Analytics and Measurement
Organic visibility tied to enquiries and revenue, not just rankings and sessions.
Competitor Gaps
Where competitors rank and you do not, and where there is room to win. Prioritised by commercial value.
-
Understand the buyer and the search. How your market actually searches defines the strategy.
-
Check technical health. Indexing, speed and structure fixed before chasing rankings.
-
Map intent to pages. Which page should win which search, and which are missing.
-
Prioritise by commercial value. The terms that lead to revenue come first, not the easy wins.
-
Build, measure, iterate. Content and fixes that target real intent, measured against enquiries.
Not sure where the problem is?
The audit reviews your SEO too.
Getting traffic but not enquiries? The Multi Channel Audit covers technical health, structure, content and visibility, alongside paid, analytics and website UX.
£975 Multi-Channel Audit
- Technical health and indexing reviewed
- Keyword and intent alignment examined
- Site and category structure assessed
- Organic visibility tied to commercial value
Starts with a conversation. Fixed price. No automated tools.
Common Questions
What B2B businesses usually ask about SEO.
Honestly, it depends on the starting point. Businesses with significant technical issues or thin content on key pages may see meaningful movement within three to six months once those are addressed. More competitive sectors or businesses starting from low visibility may need longer. Arlieo will give a realistic assessment based on your specific situation rather than a generic timeline designed to win the work.
The Multi-Channel Audit can provide an independent review of your current SEO performance, including whether the work being done is focused on commercially relevant terms, whether technical improvements have been made correctly and whether rankings are translating into qualified traffic. If the current setup is working, the audit will confirm that. If it is not, it will say so plainly.
Often more so than for broad consumer markets. In niche B2B sectors, the buyers who are searching are often very close to a purchasing decision. Ranking well for a small number of highly specific commercial terms can produce a disproportionate return compared to high-volume consumer SEO. The key is understanding which terms matter in your specific market.
In most cases, yes, but with a clear view of how they interact. Paid search can produce immediate visibility while organic builds. Once organic rankings are strong for a term, paid spend on that term can often be reduced. Arlieo reviews both together and recommends a channel allocation based on your commercial goals and current performance rather than treating them as separate decisions.
Getting found by the wrong people?
Find out which searches actually bring you buyers.
Start with the audit, or have a conversation about your current visibility.