Insights

Practical thinking, no fluff.

Commercial digital marketing for businesses selling to practical buyers. Written to be useful, not to chase clicks.

27 Jun 2026 · 6 min

GA4 is installed. The data is almost certainly wrong. Here is how to know.

A farming supplies business is spending £1,500 a month on Google Shopping. GA4 shows 45 conversions in the last 30 days. The actual order count from the store is 12. The other 33 are form page loads, a broken thank you page trigger, and a checkout step firing twice on mobile. Every decision Google's algorithm makes about where to allocate budget is built on data that does not exist.

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eCommerce · 27 Jun 2026 · 5 min

Agricultural eCommerce: Where Sales Are Being Lost

An agricultural supplier. Two hundred sessions a week, three checkouts. A parts dealer. GA4 showing 40 conversions the order book cannot find. Both situations are standard. Traffic is not the problem. The problem is somewhere between the visitor arriving and the revenue landing, and without reliable data, you cannot see where.

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